BABE WINES

TURNING HEADS IN KEY MARKETS & ONLINE

OVERVIEW

BABE WINES PARTNERED WITH GRAIN GROUP TO DRIVE AWARENESS & TRIAL.

SERVICES

Awareness & Acquisition

Retention

The Studio

Launched as Swish Beverages in 2016, Babe Wine founders Josh “The Fat Jewish” Ostrovsky, and brothers David Oliver Cohen and Tanner Cohen developed a unique brand-led wine proposition that utilized their extensive social media audience.

Babe was created with the mission to simplify the saturated wine category by introducing a fun, inclusive and portable product to consumers, but they needed Grain’s help in executing a media plan to breakthrough the noise of this highly-competitive market.

Person in a BABE mascot costume next to a person posing in pink clothing.

Billboard asking "DID WINE JUST GET FUN?" with "BABE" wine cans.

WE WORKED WITH KEY BARS AND LIQUOR STORES IN DELAWARE AND MARYLAND IN THE SUMMER TO GENERATE AWARENESS FOR MILLENNIALS OUT FOR HARD WEEKEND PARTYING.

Storefront poster reading “WHAT IF YOU JUST DRANK SOME WINE RIGHT NOW”

Storefront poster reading "WINE MAKES YOU FEEL GOOD."

WE CAST BRAND AMBASSADORS WHO EMULATED THE BRAND AND COMMUNICATED THE BABE BRAND PERSONALITY WITH EVERY CONSUMER INTERACTION.

Promotional event with women holding "BABE" wine.

WE ELEVATED THE BRAND AT LOCKN’ MUSIC FESTIVAL DURING FOUR DAYS OF MUSIC AND EXPERIENCES. BABE WAS SOLD AT THE TWO MAIN BARS ALONG WITH A CUSTOM BABE BAR.

ACTIVATION INCLUDED BRAND PRESENCE THROUGHOUT ALL SIGNAGE AT THE FESTIVAL AND ON SOCIAL MEDIA.

"BABE THE OFFICIAL WINE OF MUSIC" festival banner.

Social media posts about "BABE" wine on a smartphone.

IN AN EFFORT TO REACH LGBT COMMUNITIES IN LOS ANGELES, NEW YORK, AND SAN FRANCISCO, WE PLACED BABE WILD POSTINGS IN OVER 70 HIGH TRAFFICKED LOCATIONS FOR 2 WEEKS, INCLUDING SIGN POSTS, SCAFFOLDING, SHOPFRONTS, STREET POLES, UNDERPASSES, BRIDGES, AND BUILDING WALLS.

Wall with repetitive BABE wine ads and a person walking by.

Brick wall with BABE wine ads and a blurred person in front.

WEBSITE RE-DESIGN & E-COMMERCE STRUCTURE

GRAIN REDESIGNED BABE’S E-COMMERCE SITE TO MEET EVER- CHANGING CONSUMER NEEDS, WANTS AND SHOPPING PATTERNS WHILE COMPLYING WITH STATE ALCOHOL REGULATIONS.

Shopping cart page on BABE wine's website with products.

E-commerce page with BABE wine products and quirky slogans.