Why Google Ads Remains the Cornerstone of Performance Marketing
Google is still where demand converts. Whether through search intent, Shopping visibility, or YouTube discovery, Google’s ecosystem offers unparalleled reach and direct attribution across the entire customer journey.
We build precision-targeted Google campaigns that maximize business outcomes, powered by automation, informed by data, and optimized for every stage of the funnel.
Channel-specific strategy. Cross-channel synergy. Always-on optimization.
Channel mix design, budget allocation, and KPI alignment across all Google Ads formats
Campaign buildout, conversion tracking, audience segmentation, and feed integration
Video planning, script guidance, and dynamic asset implementation across formats
GA4, conversion events, and audience performance layered into campaign adjustments
Weekly pacing, monthly reporting, and quarterly strategy reviews tied to ROAS, CAC, and LTV
Review current Google Ads structure, keyword coverage, asset quality, conversion tracking, and feed health.
Restructure underperforming campaigns, launch PMax and Shopping improvements, and stand up YouTube or Demand Gen pilots.
Daily bid optimizations, creative testing, and asset refreshes with structured reporting and growth roadmaps.
Turn search intent into conversions with optimized Google Ads across Search, Shopping, and YouTube.
Grain’s SEM strategy for Kung Fu Tea drove 56K+ store visits during the pandemic, cutting cost per visit by 45% and generating a 323% ROAS.
Grain scaled Free Rein’s launch by blending DTC and retail strategies, agile media, and lifestyle branding, driving trial, mass appeal, and new customer acquisition post-pandemic.
