Why Retail Media Is the New Performance Channel
With the rise of closed-loop attribution and new portability of 2nd-party retailer data, retail media is now one of the most accountable, high-impact channels for omnichannel brands. But media only performs when the retail shelf is ready.
We build full-funnel retail media campaigns rooted in operational excellence—because even the best ads can’t convert if the product page is broken, inventory is low, or the offer isn't compelling.
Connect paid investment with shelf performance and sales velocity
Media plans across Amazon, Walmart Connect, Target Roundel, Instacart, Kroger Precision Marketing, and more
Investment across display, sponsored listings, retail search, and streaming formats—optimized by channel
Coordination with storefront teams to ensure retail readiness, inventory availability, and PDP quality
Always-on and flighted campaigns with A/B testing, bid automation, and budget reallocation based on ROAS
Dashboards and retailer reports that unify performance across platforms, SKUs, and timeframes
Review retail readiness, media investment history, PDP strength, and shelf performance across partners.
Stand up media campaigns on priority platforms, coordinate with storefront optimizations, and implement initial attribution models.
Weekly media optimizations, bid management, creative refreshes, and strategic planning with your internal team or brand leads.
Maximize sales across Amazon, Walmart, Target, and Instacart with data-driven retail media.
Grain boosted Casa Azul’s Publix launch by aligning media with retail goals, using targeted CTV, OLV, YouTube, and DOOH to engage RTD drinkers and drive shelf velocity in a competitive market.
Grain’s multi-media fitness campaign for CORE Hydration boosted brand awareness and purchase intent by targeting workout moments with digital, audio, video, and in-gym OOH placements.
Grain boosted Seagram’s Walmart sales with targeted OLV, display, and Walmart DSP, driving household penetration, in-store velocity, and measurable sales impact through closed-loop attribution.
Grain’s targeted social and OOH campaign for egglife boosted awareness and trial among health-conscious consumers, focusing on key markets, retailers, and motivational moments to drive engagement.
