Why Performance on Meta & TikTok Is a Brand Imperative
Today’s consumers are swiping, not searching—and your brand needs to meet them with relevance, speed, and intent. Meta and TikTok remain essential for driving both upper-funnel discovery and lower-funnel conversion.
We build and optimize social media campaigns engineered for real results, balancing storytelling with performance science.
Creative, targeting, and optimization built to scale
Media planning across Awareness, Consideration, and Conversion campaigns with clear KPIs
1P/3P audience integrations, LAL segmentation, and event-based exclusions
Platform-native creative built for scroll behavior, thumb-stopping hooks, and high-converting CTAs
Daily pacing checks, budget optimization, and weekly creative refreshes
Clear, actionable dashboards and narrative summaries—benchmarked by channel, format, and audience
Evaluate historical Meta and TikTok performance, creative fatigue, audience quality, and conversion paths.
Stand up new campaigns, build creative variations, implement testing, and reset bidding strategies.
Continuously optimize based on real-time data—scaling winners, rotating creative, and pressure-testing new hooks weekly.
Engage, convert, and scale with performance-driven social media advertising.
Grain’s post-Hurricane Maria recovery campaign for Puerto Rico drove a 23% YoY visitation increase and $125M economic impact in six months, reversing negative perceptions and winning Cannes recognition.
Grain launched XOJET’s first brand campaign, “Take Command,” using precision targeting of ultra high net worth individuals, driving demand and sustained digital growth in the competitive private jet market.
