Grain Group

CRM Management

Why CRM is a Critical Growth Channel

In a world where 64% of consumers actively avoid ads—and 59% pay to skip them—email and SMS have never been more important. CRM drives performance where ads can't reach.

We help brands build CRM programs that don’t just communicate—they convert.

69% of consumers prefer email for brand communication
SMS boasts a 98% open rate within 3 minutes
Email generates an average of $36 ROI per $1 spent

Our CRM Framework: Built for Acquisition, Retention & Loyalty

1

Acquire

Use targeted email and SMS to capture attention, build awareness, and bring net-new customers into your ecosystem.

2

Engage

Activate personalized content flows and behavior-based segmentation to drive relevance and build long-term customer value.

3

Convert

Deploy advanced win-back and promotional flows to maximize purchase intent and recover lapsed customers with precision messaging.

What We Deliver

From setup to scale, we manage the full CRM lifecycle

Strategic CRM Architecture

Strategic CRM Architecture

Custom workflows, audience segmentation, and automation design aligned to lifecycle goals.

Execution & Optimization

Execution & Optimization

Campaign planning, A/B testing, send-time optimization, and performance tracking.

Segmentation & Personalization

Segmentation & Personalization

Dynamic content powered by real-time data—so every message feels relevant.

Reporting & Insights

Reporting & Insights

Transparent dashboards with actionable insights to improve performance over time.

Platform Expertise

Platform Expertise

Deep experience across Klaviyo, Attentive, Postscript, Recharge, Shopify, and more.

How We Work

Audit & Assess

Audit & Assess

We evaluate your current CRM setup, tech stack, segmentation strategy, and data integrity.

90-Day Sprint

90-Day Sprint

We fix what’s broken, implement best practices, and stand up high-performing automations.

Active Management

Active Management

We execute ongoing campaigns, build new flows, and continuously test & optimize.

Build smarter CRM flows that engage, convert, and drive lasting loyalty.

Results

Scaling CRM for growth at NOBULL

Grain optimized NOBULL’s CRM by enhancing segmentation, automating workflows, positioning the brand for scalable customer retention and growth.

$4M in revenue Impact (+2.4M)
$1.4M in cost savings
+88% CTR uplift

Scaling TB12's Revenue Growth

Grain optimized TB12’s website and Klaviyo CRM through testing, achieving a 7.8X ROI while maximizing revenue and preserving internal resources.