Programmatic & CTV

Why Programmatic Is Essential for Scalable Awareness & Engagement

Connected TV is redefining top-of-funnel media—blending TV’s storytelling power with the precision of digital. When combined with display, audio, and OLV, programmatic becomes a full-funnel engine that connects brand awareness to business outcomes.

We help brands unlock the power of programmatic platforms like The Trade Desk, StackAdapt, and Amazon DSP to activate high-value audiences at scale—safely, efficiently, and with clear measurement.

87% of U.S. households now stream CTV content

Programmatic audio ads deliver 60%+ higher recall vs. traditional radio

1 in 3 consumers exposed to CTV ads later search for the brand

Our Programmatic Media Framework

CTV-led awareness. Cross-format performance. Real-time optimization.

CTV Strategy & Execution

Plan and deploy premium CTV buys across Hulu, Peacock, YouTube TV, and FAST channels. Use household-level data, contextual signals, and first-party matching for precision reach.

Display & Retargeting

Execute audience-based display campaigns that support performance KPIs—leveraging 1P and 3P data for upper-funnel prospecting and lower-funnel retargeting.

Programmatic Audio

Reach engaged users through Spotify, Pandora, and streaming radio with geo- or behavior-targeted audio ads designed to complement other media.

Online Video (OLV)

Distribute short-form and mid-length video content across brand-safe environments using contextual and audience targeting to reinforce brand messaging.

What We Deliver

Omnichannel Programmatic Strategy

Media mix design across CTV, display, OLV, and audio based on campaign goals

Premium CTV Buying

Access to top-tier inventory with transparent CPMs and advanced geo/demo targeting

Cross-Platform Measurement

Brand lift studies, reach & frequency analysis, and multi-touch attribution

Creative Planning & Asset Development

Script consultation, video editing, and channel-optimized formatting

Real-Time Optimization & Reporting

Weekly insights on pacing, CPM, vCPM, ROAS, and post-view performance

How We Work

Audit & Assess

Review historical media mix, audience overlap, and creative readiness across platforms.

90-Day Sprint

Stand up CTV and complementary formats, align measurement tools, and launch test-and-learn campaigns by region or audience segment.

Active Management

Weekly optimizations, audience expansion, and creative refreshes—refined through real-time platform and attribution insights.

Unlock the power of CTV and programmatic to drive awareness, engagement, and measurable growth.

Results

Boosting Brand Lift among Millennials - Podcasting for VSL Gut Health

Grain helped VSL launch a podcast campaign with lifestyle influencer Paige DeSorbo, boosting brand lift and branded search to drive awareness, consideration, and intent among millennial females.

+12% Overall CVR

+5x Consideration

+20% Organic Clicks