XOJET
DRIVING BRAND AND DEMAND FROM RECESSION WHOLESALER TO #1
OVERVIEW
XOJET ENLISTED GRAIN GROUP TO LAUNCH THEIR FIRST EVER BRAND POSITIONING CAMPAIGN TO DRIVE DEMAND AFTER THE 2008 FINANCIAL CRISIS.
SERVICES
Growth Planning
Business Intelligence
Awareness & Acquisition
XOJET was established in 2001 as an affordable private jet brokerage focusing on transcontinental flights. However, the financial crisis of 2008 nearly halted their operations. With the economy's gradual recovery, XOJET recognized that the key to success in the competitive private jet market was to establish a strong brand presence.
They enlisted Grain to launch their inaugural brand positioning campaign, aimed at generating demand among Ultra High Net Worth Individuals.
OUR DIGITAL-FIRST STRATEGY AND MEDIA PLAN WERE CREATED TO IDENTIFY AMONG THE MOST DIFFICULT TO REACH TARGETS - UHNW (ULTRA HIGH NET WORTH) INDIVIDUALS - THOSE WITH NET ASSETS OF OVER $30 MILLION.
THROUGH A LAYERED TARGETING STRATEGY THAT INCLUDED CONTEXTUAL, GEOGRAPHICAL, INCOME, JOB TITLE, AND “INTENT” DATA LIKE SEARCH AND BROWSING HISTORY, WE WERE ABLE TO LAUNCH XOJET’S 'TAKE COMMAND' CAMPAIGN TO A HIGHLY RECEPTIVE AUDIENCE.
THE RESULTS.
After 5 years of partnership, XOJet was named the #1 charter company in North America.