Paid Social & Social Strategy
If the first two chapters of the social marketing story were about “owned” and “earned” media, today’s story is all about paid. Companies can no longer coast off the affinity of page-followers, and social networks have doubled-down on sophisticated ad-tech that requires brands pay-to-play.
This evolving landscape requires new approaches and a new set of tools and the discipline of performance marketing experts to fully leverage.
- Paid Social Campaign Management
- Promoted Content & Native Placement