Take Command

Client XOJET

Launch January 1, 2013

Service Used Strategy, Media

View project http://www.xojet.com

The Challenge

XOJET is the third largest private aviation company in the US. Private aviation struggled in the financial crisis of 2008. In 2013, XOJET hired a new CMO and created their new brand campaign – TAKE COMMAND. To increase market share, they needed to not only separate the brand from other private aviation companies like NetJets & FlexJet, they needed to leverage digital marketing in a smarter way. That’s when GRAIN was brought on-board.

What We Did

  • Digital Media Planning and Buying
  • Demand Gen Modeling & Execution
  • SEM and SEO
  • Analytics & End-to-End Tracking

The Result!

Our digital strategy and media plan increased digital demand generation efficiencies by 60% within the first 3 months of activity. But over the period of five years, we continued to increase XOJET’s return on media investment.

XOJET closed 2017 with 5 Years of Unprecedented Growth, over 30% increase in charter brokerage and accelerated investment in its core business operations, positioning the company for breakout growth and expansion

Shari Jones, CMO, XOJET