Style that performs

The Challenge

Lysse’s collection is designed from the inside out, fashion on top of form and function to give women a flattering and comfortable way to dress in styles that make them look and feel beautiful and confident.  Unlike their competitor, who’s primary focus is creating a slimmer silhouette – Lysse wanted to change the conversation from clothes that helped disguise a woman’s shape to clothes that enhanced a woman’s shape.

What We Did

Performance media channels – SEM & Facebook  – allowed Grain to  maximize Lysse media investment, drive immediate sales, and bring in a new audience to Lysse.com.

The Result!

Grain increased the ROI of Lysse’s SEM efforts by 150% in the first month of activity.  New visitors also jumped to 85% of site traffic – introducing brand new customers to the Lysse brand.  Retargeting efforts followed, helping Lysse stay top of mind and seal-the-deal with abandoned shoppers.

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