Style that performs
Launch May 1, 2014
Service Used SEM, Paid Social, Retargeting, E-com
View project http://www.lysse.com
Lysse’s collection is designed from the inside out, fashion on top of form and function to give women a flattering and comfortable way to dress in styles that make them look and feel beautiful and confident. Unlike their competitor, who’s primary focus is creating a slimmer silhouette – Lysse wanted to change the conversation from clothes that helped disguise a woman’s shape to clothes that enhanced a woman’s shape.
What We Did
Performance media channels – SEM & Facebook – allowed Grain to maximize Lysse media investment, drive immediate sales, and bring in a new audience to Lysse.com.
Grain increased the ROI of Lysse’s SEM efforts by 150% in the first month of activity. New visitors also jumped to 85% of site traffic – introducing brand new customers to the Lysse brand. Retargeting efforts followed, helping Lysse stay top of mind and seal-the-deal with abandoned shoppers.