We Just Uninvented Muscle Cramps
Launch February 1, 2015
Service Used Strategy, Creative, Development, Media
View project http://www.teamhotshot.com
Introduce HOTSHOT, the first (and only) scientifically proven drink to prevent and treat muscle cramps to endurance athletes.
- Educate and engage our target around what makes HOTSHOT a true sports breakthrough
- Elevate the brand above the competition by establishing HOTSHOT sports and medical credibility
- Drive HOTSHOT e-com sales
What We Did
• Digital Strategy
• Web Development & E-Commerce
• Media Planning & Buying
- Pre-launch campaign drove over 30,000 consumers to sign-up to be the first to buy HOTSHOT.
- Three year media engagement launched the brand and drove over 90% of sales in first 3 years following launch.
- Campaign leveraged Digital Video, Print, Native Digital, Social, SEM, and Programmatic Display
Marina Hahn, CMO