We Just Uninvented Muscle Cramps

Client HOTSHOT

Launch February 1, 2015

Service Used Strategy, Creative, Development, Media

View project http://www.teamhotshot.com

The Challenge

Introduce HOTSHOT, the first (and only) scientifically proven drink to prevent and treat muscle cramps to endurance athletes.

Our Objectives:

  • Educate and engage our target around what makes HOTSHOT a true sports breakthrough
  • Elevate the brand above the competition by establishing HOTSHOT sports and medical credibility
  • Drive HOTSHOT e-com sales

What We Did

Responsibilities:
• Digital Strategy
• Web Development & E-Commerce
• Media Planning & Buying
• Analytics

The Result!

  • Pre-launch campaign drove over 30,000 consumers to sign-up to be the first to buy HOTSHOT.
  • Three year media engagement launched the brand and drove over 90% of sales in first 3 years following launch.
  • Campaign leveraged Digital Video, Print, Native Digital, Social, SEM, and Programmatic Display
Marina Hahn, CMO