We Just Uninvented Muscle Cramps


Launch February 1, 2015

Service Used Strategy, Creative, Development, Media

The Challenge

Introduce HOTSHOT, the first (and only) scientifically proven drink to prevent and treat muscle cramps to endurance athletes.

Our Objectives:

  • Educate and engage our target around what makes HOTSHOT a true sports breakthrough
  • Elevate the brand above the competition by establishing HOTSHOT sports and medical credibility
  • Drive HOTSHOT e-com sales

What We Did

• Digital Strategy
• Web Development & E-Commerce
• Media Planning & Buying
• Analytics

The Result!

  • Pre-launch campaign drove over 30,000 consumers to sign-up to be the first to buy HOTSHOT.
  • Three year media engagement launched the brand and drove over 90% of sales in first 3 years following launch.
  • Campaign leveraged Digital Video, Print, Native Digital, Social, SEM, and Programmatic Display
Marina Hahn, CMO