A Balanced Body Works Better

Client Core Hydration


Service Used

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The Challenge

CORE Hydration was founded in 2015 with the goal of delivering the innovative science of hydration and premium design to those that live an active lifestyle. The brain child of industry veteran Lance Collins, best known for creating billion dollar brands such as FUZE® and NOS Energy®, CORE Hydration is perfectly balanced to work in harmony with your body’s natural pH level, 7.4.

It’s not easy to find an agency partner that understands the entrepreneurial mindset, pace and challenges. So when you do, you stick with them and consider them a critical extension of your team.

Grain has been that agency for me across multiple start-ups…. glaceau, Pirate’s Booty and CORE Water. They’re total team players that get it and adapt to the realities of your business.

Eric Berniker, CMO ZenWTR, former CMO CORE Water, CMO Pirate's Booty, and Head of Brand Marketing, glaceau vitaminwater/smartwater