CORE Hydration Increases Awareness with Spotify Advertising


Client: Core Water

Partner: Spotify

Launch: 6/14/2018

Services Used: Media Planning & Buying


GOALS – CORE Hydration’s goal was to generate awareness that CORE is the perfectly pH balanced water and to also promote the benefits of CORE for a better body.

SOLUTION – Leveraging a multi-media strategy, CORE connected with their target audience in key markets across the United States. CORE reached users during their workout with real-time Workout playlist targeting, as well as relevant audience segments to drive home the message that CORE is the best option for a Balanced Body.

Additionally, CORE strategically leveraged Artist Affinity Targeting to reach users as they were streaming their favorite pump-up artists in real-time, further contextualizing their brand proposition.

Ultimately, the combination of relevant audience targeting, as well as the diverse suite of audio, video, and display across platforms increased awareness of CORE and likelihood to purchase the water in store.


  • AD RECALL: +96% lift in recall of CORE Hydration ads on Spotify compared to control
  • BRAND AWARENESS:+50% lift in awareness of CORE Hydration compared to control
  • PURCHASE INTENT: +40% lift in likelihood to buy CORE Hydration the  next time you shop for bottled water

Source: Nielsen Brand Effect, June – Sept 2018

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