CORE HYDRATION

PROMOTING A BALANCED BODY TO SPOTIFY USERS

OVERVIEW

CORE HYDRATION TAPPED GRAIN GROUP TO GENERATE AWARENESS OF ITS PERFECTLY PH-BALANCED WATER AND BENEFITS FOR A BETTER BODY.

SERVICES

Awareness & Acquisition

CORE Hydration was founded in 2015 with the goal of delivering the innovative science of hydration and premium design to those that live an active lifestyle. The brainchild of industry veteran Lance Collins, best known for creating billion dollar brands such as FUZE® and NOS Energy®, CORE Hydration is perfectly balanced to work in harmony with your body’s natural pH level, 7.4.

Their goal was to generate awareness that CORE is the perfectly pH balanced water and to also promote the benefits of CORE for a better body.

EVERYONE NEEDS TO DRINK WATER, SO IT CAN BE TOUGH FOR BOTTLED WATER BRANDS TO DISTINGUISH THEMSELVES FROM OTHERS.

THAT'S WHY OUR MULTI-MEDIA STRATEGY SET CORE APART BY DRIVING AWARENESS FOR THEIR PRODUCT AT A TIME WHEN PEOPLE WOULD NEED IT MOST: DURING A WORKOUT.

WE TARGETED 18- TO 34-YEAR-OLDS WHO EXPRESSED INTEREST IN HEALTH, WELLNESS, OR FITNESS BASED ON THEIR PLAYLIST STREAMING BEHAVIOR, HELPING CORE TO DEFINE THEMSELVES AS THE GO-TO BRAND FOR HEALTHY, ACTIVE MILLENNIALS.

Smartphone displaying Core Balance ad.

THE RESULTS.

50%

INCREASE IN BRAND AWARENESS

40%

INCREASE IN PURCHASE INTENT

96%

INCREASE IN AD RECALL